Brand Royalty

Brand Royalty

How the World's Top 100 Brands Thrive & Survive

eBook - 2004
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Book News
Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. In this sequel to Brand Failures (Kogan Page, 2003), he turns his attention to 100 of the goods, services, and people that have most successfully created and managed an identity. Each of the 100 entries includes a brief overview of the brand and its development, the secrets to its success, and a "fact file" listing its website, date it was founded, country of origin, and three or four key facts about the brand. For brand managers, marketers, and students worldwide. Annotation ©2004 Book News, Inc., Portland, OR (

Ingram Publishing Services
* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.

Publisher: London ; Sterling, Va. : Kogan Page, 2004
ISBN: 9781417572298
Characteristics: 1 online resource (vi, 314 p.) : ill. (some col.)


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