The Philosophy of Branding

The Philosophy of Branding

Great Philosophers Think Brands

eBook - 2004
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Book News
Braun, director of Unilever's Global Marketing Academy, takes readers into the minds of the West's greatest philosophers to reveal what they might say about branding if they were alive today, in this light yet thought-provoking 5x8 book. Distributed in the US by Stylus Publishing, the book will resonate with marketing and branding professionals. There is no subject index. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
* An entirely original and imaginative slant on brand management


Publisher: London : Sterling, VA : Kogan Page, 2004
ISBN: 9781417557189
1417557184
Characteristics: 192 p.

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