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The Philosophy of Branding
The Philosophy of Branding
Great Philosophers Think Brands
Braun, Thom, 1953-
Braun, Thom, 1953-
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eBook
, 2004
Current format, eBook, 2004, , Available.
eBook
, 2004
Current format, eBook, 2004, , Available. Offered in 0 more formats
Braun, director of Unilever's Global Marketing Academy, takes readers into the minds of the West's greatest philosophers to reveal what they might say about branding if they were alive today, in this light yet thought-provoking 5x8<"> book. Distributed in the US by Stylus Publishing, the book will resonate with marketing and branding professionals. There is no subject index. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
* An entirely original and imaginative slant on brand management
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London : Sterling, VA : Kogan Page, 2004.
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