Global Brand Strategy

Global Brand Strategy

Unlocking Brand Potential Across Countries, Cultures & Markets

eBook - 2003
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This text aims to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities and this book provides a framework to be used comparatively across markets.
Publisher: London ; Sterling, VA : Kogan Page, 2003
ISBN: 9780749447120
0749447125
9781417572250
1417572256
9780749440237
0749440236
Characteristics: 1 online resource (xii, 260 p.) : ill

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