The International Dictionary of Marketing

The International Dictionary of Marketing

Over 2000 Professional Terms & Techniques

eBook - 2002
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Ingram Publishing Services
Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures.


Publisher: London : Kogan Page, 2002
ISBN: 9781417593897
141759389X
Characteristics: v, 441 p

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