Shopping for Votes
How Politicians Choose Us and We Choose ThemBook - 2013
Provides an inside look at the world of political marketing and its impact on democracy in Canada, explaining how parties tailor their platforms to poll results and how parties control the media.
Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.
Ottawa insider Susan Delacourt takes readers onto the world of Canada’s top political marketers, explaining how parties slice and dice their platforms according to what polls say voters’ priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is The Age of Persuasion meets The Armageddon Factor.
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"The truth seems to be no medium is better suited for the propagation of untruths better than television; there is no medium so effective as television not only for dissembling and distortion but for inventing reality. Only television can use obfuscating charm and sleaze to such powerful effect. A well-packaged lie can penetrate the thickest skull, given enough frequency, a modicum of cleverness and the avarice money can command." - Dalton Camp
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