Cheap

Cheap

The Real Cost of the Global Trend for Bargains, Discounts & Customer Choice

eBook - 2006
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Baker & Taylor
Presents the author's thesis that food, clothing, home goods, and technolgical products have declined in price over the last decade, allowing middle-class consumers to purchase more items and services and improve their lifestyle.

Book News
Before you next patronize the local big box store where the employees wear matching vests, ask yourself when cheap is too cheap. Think-tank CEO Bosshart notes that this moment of soul-searching should engender many more tough questions about instant gratification, concerns for the needs of others and the planet, and the reasons for the current consumer obsessions about price. The answers come from the manipulation of customer behavior, the development of globalization in an axis formed by trade, offshore manufacturers and the global customer and Internet cartel, the trend toward homogeneous if not monolithic consumption of certain services and brands, intensified time markets, the illusions of the service economy, and the commodification and marginalization of human beings on a global scale. Bosshart provides some advice on achieving a normality in which no one gets hurt. Distributed in the US by Ingram Publisher Services. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
Although manufactured goods have been getting cheaper, with that trend, Bosshart warns, comes cheap morals and cheap ethics. With implications for the environment, the labor market, and for companies, "the age of cheap" comes with a price.

Manufactured goods have been getting cheaper, both in absolute terms and relative to services. Since the Consumer Prices Index was first launched in 1996, the prices of "goods" have fallen an average 2%; while the prices of services have risen 35%. The most talked about example has been in textiles: since 1996, the average price of clothes has fallen 36%. But it is not just clothes that have been falling in price: new cars are 1.5% cheaper than they were in 1996; household appliances are 24% cheaper; toys are 30% cheaper, and of course, in the audio-visual category, you'll find things are on average now 56% cheaper than they were nine years ago.


Publisher: London ; Philadelphia : Kogan Page, 2006
ISBN: 9781423769118
1423769112
Characteristics: 1 online resource (vii, 197 p.) : ill

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