The Long Tail
[why the Future of Business Is Selling Less of More]Downloadable Audiobook - 2006
The long tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-listen for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding listen for consumers and producers alike.
Publisher: [New York] : Hyperion Audiobooks, 2006