A Branded World

A Branded World

Adventures in Public Relations and the Creation of Superbrands

Downloadable Audiobook - 2006
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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Publisher: [Ashland, Or.] : Blackstone Audio, 2006
ISBN: 9780786133116
0786133112
Characteristics: 1 online resource (1 sound file (11.5 hr.))

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