(how to Interrupt Yell, Whisper, and Touch Consumers)eBook - 2001
Business experts reveal why this book will grab your ATTENTION!. "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives, ' or account managers. I heartily recommend it.". --Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce re.
Publisher: New York : John Wiley & Sons, c2001
Characteristics: 1 online resource (xii, 209 p.)