The Balanced Scorecard

The Balanced Scorecard

Translating Strategy Into Action

eBook - 1996
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Baker & Taylor
Provides assistance to businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategy

Perseus Publishing
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.


Publisher: Boston, Mass. : Harvard Business School Press, c1996
ISBN: 9780585063065
0585063060
0875846513
Characteristics: 1 online resource (xi, 322 p.) : ill
Additional Contributors: Norton, David P. 1941-

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