Communicating When your Company Is Under Siege

Communicating When your Company Is Under Siege

Surviving Public Crisis

eBook - 1999
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Oxford University Press
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

Publisher: New York : Fordham University Press, 1999
Edition: 3rd ed
ISBN: 9780585199221
0585199221
0823217841
0823217833
Characteristics: 1 online resource (xviii, 425 p.)

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