Concurrent Marketing

Concurrent Marketing

Integrating Product, Sales, and Service

eBook - 1995
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Baker & Taylor
Cases studies in the computer, consumer goods, telecommunications, and medical products industry are used to show how companies can integrate management, sales, and service

Book News
Explains how product management, sales, and service groups can interact more often, more quickly, and in greater depth across an increased number of products, markets, and accounts to create more coordinated marketing and make better use of the increased strategic significance of field sales and service. Annotation copyright Book News, Inc. Portland, Or.

Publisher: Boston, Mass. : Harvard Business School Press, c1995
ISBN: 9780585063034
Characteristics: 1 online resource (xxvii, 307 p.) : ill


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