The Customer Differential

The Customer Differential

The Complete Guide to Implementing Customer Relationship Management

eBook - 2001
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Book News
Provides a step-by-step game plan for firmly planting customer relationship management (CRM) at the core of a company. Presents strategies for delivering optimal customer satisfaction and value in every function and department, and demonstrates how expanding customer focus to permeate every aspect of business pays off, with examples from leading companies such as Hewlett-Packard and Dell. Nykamp is founder and CEO of a consulting firm. Annotation c. Book News, Inc., Portland, OR (

Publisher: New York : AMACOM, 2001
ISBN: 9780814425657
Characteristics: 1 online resource (x, 212 p.) : ill


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