Electronic Commerce

Electronic Commerce

Strategies and Models for Business-to-business Trading

eBook - 1999
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WILEY
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Publisher: Chichester ; New York : Wiley, c1999
ISBN: 9780585224831
0585224838
0471720291
Characteristics: 1 online resource (xx, 268 p.) : ill

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