Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition IrrelevantDownloadable Audiobook - 2006
This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant. In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand.
Publisher: [Rego Park, N.Y.] : Gildan Media Corp, 2006