The Loyalty Effect

The Loyalty Effect

The Hidden Force Behind Growth, Profits, and Lasting Value

eBook - 1996
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Baker & Taylor
Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty

Publisher: Boston, Mass. : Harvard Business School Press, c1996
ISBN: 9780585056425
0585056420
0875844480
Characteristics: 1 online resource (xii, 323 p.) : ill
Additional Contributors: Teal, Thomas 1937-

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