Marketing in Japan

Marketing in Japan

eBook - 1999
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'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia Univ.
Publisher: Oxford [England] ; Woburn, MA : Butterworth-Heinemann, 1999
ISBN: 9780080511092
0080511090
9780585244501
0585244502
9780750641456
0750641452
Characteristics: 1 online resource (xviii, 250 p.) : ill

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