Marketing in JapanMarketing in Japan
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eBook, 1999
Current format, eBook, 1999, , No Longer Available.eBook, 1999
Current format, eBook, 1999, , No Longer Available. Offered in 0 more formatsA hands-on guide to entering the Japanese market for anyone operating or considering any kind of business venture either in or with Japan. Looks at business organizations and financial markets, then offers four analyses of structure and strategy. Gives advice on hiring and keeping local staff, marketing the Japanese way, and the distribution system. The author has several years of experience exporting to Japan, and teaches Japanese business at Tokyo's Sophia University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University.Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.
If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan.
Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University.
Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University.Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market.
If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan.
Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University.
Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
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- Oxford [England] : Butterworth-Heinemann, 1999.
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