The New Marketing Era

The New Marketing Era

Marketing to the Imagination in A Technology-driven World

eBook - 1999
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McGraw Hill Global

Controversial advice on appealing to age-old desires wtih space-age technology. Paul Postma, the contrarian marketing guru, proves that even as technological advances are channging the world, the reasons people make buying decisions have remained the same for centuries. In this timelss yet unorthodox treatise, Postma unveils the essence of marketing success--people still buy what appeals to their need for food, shelter, and companionship. Going beyond a theoretical framework, Postma then guides readers through the many ways in which today's technology can be used to sell to these basic human desires.

Publisher: New York : McGraw-Hill, c1999
ISBN: 9780585048161
Characteristics: 1 online resource (xii, 175 p.) : ill


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