The Quest for Loyalty

The Quest for Loyalty

Creating Value Through Partnership

eBook - 1996
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Baker & Taylor
Essays consider customer loyalty and the need for businesses to add evaluations, valuable services, and an understanding of what each customer means in dollars and cents

Publisher: Boston, MA : Harvard Business School Press, c1996
ISBN: 9780585056487
058505648X
0875847455
Characteristics: 1 online resource (xxvi, 278 p.) : ill
Additional Contributors: Reichheld, Frederick F.

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