Relationship Marketing

Relationship Marketing

Strategy and Implementation

eBook - 1999
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Elsevier Science and Technology
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector

Taylor
& Francis Publishing

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Book News
This volume completes a trilogy that began in 1991 in order to provide a broad, multifaceted view of the rapidly developing arena of relationship marketing. Using a modified version of the "six markets" model, the case studies suggest that there are a number of market domains as well as the final marketplace that must be addressed if long-term profitability is to be assured. Six chapters discuss relationship marketing; the customer market, supplier and alliance, referral and influence, and recruitment and internal market domains; and creating and implementing market strategies. Editors Peck, Adrian Payne, Martin G. Christopher, and Moira Clark are all marketing professionals associated with the Cranfield School of Management. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Elsevier
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector

Publisher: Oxford : Butterworth Heinemann, 1999
ISBN: 9780585229317
0585229317
0750636262
Characteristics: 1 online resource (xiv, 509 p.) : ill

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