The Blackwell Encyclopedic Dictionary of MarketingThe Blackwell Encyclopedic Dictionary of Marketing
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eBook, 1999
Current format, eBook, 1999, Pbk. ed., 1999, Available.
eBook, 1999
Current format, eBook, 1999, Pbk. ed., 1999, Available. Offered in 0 more formats
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
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