One-to-one Web Marketing
Build A Relationship Marketing Strategy One Customer at A TimeeBook - 2001
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement.
Publisher: New York : John Wiley, 2001
Edition: 2nd ed
Characteristics: 1 online resource (xv, 351 p.) : ill