Contemporary Research in E-marketing

Contemporary Research in E-marketing

Volume 1

eBook - 2005
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E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

Blackwell North Amer
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

Publisher: Hershey, PA : Idea Group Pub., c2005
ISBN: 9781591403746
159140374X
Characteristics: 1 online resource (1 v.) : ill
Additional Contributors: Krishnamurthy, Sandeep 1967-

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