Consumer Psychology of Tourism, Hospitality and Leisure

Consumer Psychology of Tourism, Hospitality and Leisure

Volume 3

eBook - 2004
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This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
Publisher: Wallingsford, Oxfordshire ; Cambridge, MA : CABI Pub., c2004
ISBN: 9780851998657
0851998658
9780851997490
085199749X
Characteristics: 1 online resource (xiv, 335 p.) : ill

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