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eBook, 2004
Current format, eBook, 2004, , Available.
eBook, 2004
Current format, eBook, 2004, , Available. Offered in 0 more formats
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
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